Rihanna Invests in Black-Owned Vegan Cookie Brand Joining Jay-Z & H.E.R

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Image: Instagram/Rihanna
Partake Foods, a black female-owned cookie company raised $4.8 million in funding.
Rihanna, Jay-Z, and H.E.R are some of the popular entertainers who used their platform to support the snack brand.
 
Other popular investors are the NFL linebacker Bobby Wagner, and former NBA player Kevin Johnson’s Black Capital.
 
Denise Woodard, CEO of Partake Foods told Forbes.
I feel very passionate about continuing to increase wealth in the Black community wherever possible and so having investors on board that understand those missions and goals is really important to me.”
 
Woodard is the first black woman to ever raise a million dollars for a food startup. The company makes healthy vegan cookies, which are gluten-free and non-GMO.
 
In 2016, Woodard found out that her daughter had food allergies.
She started Partake Foods so people could enjoy allergy-friendly and healthy vegan cookies.
 

The company has grown ever since and its products are now available at 2700 stores.

“With this group of strategic partners and added financing, Partake continues our mission of making super delicious and safe food that those with and without dietary restrictions can enjoy,” said Woodard in a press statement sent to BLACK ENTERPRISE.
“The demand for thoughtfully-made cookies, snacks, and treats is clear, and we are excited to continue to provide plant-based, safe, and crave-worthy foods to consumers” she added.

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