Over 250,000 People Turned Vegan In January


According to the new statistics published by the Veganuary Campaign, 250,310 people in 190 countries went vegan in January 2019.

The participants comprised of 87% women and 44% meat-consumers.

People refer to one or more of three major reasons for going vegan – animal welfare, environmental concerns, and improve personal health.

The main reason for 46% of the participants to go vegan this year was their health concerns. 34% abstained from consuming animal products for the well-being of animals while 12% did so to reduce the environmental impact they have on the world.

Nearly all participants suggested their friends to give Veganuary a try and 44% decided to go on a plant-based diet for good.

Veganuary co-founder Matthew Glover said, “What a year it’s been! More people than ever pledged to try only plant-based foods and we are grateful to every single person who took part and made such a positive change. Veganuary can be seen as a fun, new year challenge— and we really hope it is a fun experience for all—but we never forget there are serious issues at stake.”

He stated, “Climate change threatens irreversible harm, forests are being decimated, and oceans polluted, while animals suffer unseen [abuse] in factory farms and wild animals are driven to extinction. Behind this destruction and suffering is animal agriculture.”

In January, to support the campaign, a number of companies launched vegan options that include vegan sausage rolls by Gregg’s, vegan pizzas at Pizza Hut, and a vegan menu at Bread Street Kitchen owned by a Multi-Michelin starred chef, Gordan Ramsay.

“The good news is that we each have the power to protect our planet and its inhabitants with every plant-based meal we eat,” Glover said. “That is why we are so proud of the Class of 2019, and why we, as a charity, will work harder than ever to grow the number of participants for Veganuary 2020, while maintaining a good ratio of people choosing to stay vegan.”

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