According to Dairy Farmers of America (DFA), Milk sales have declined by $1.1 billion in 2018. The DFA states that total gross sales fell from $14.7 billion in 2017 to $13.6 billion in 2018. DFA Chief Executive Rick Smith says a consumer shift toward plant-based alternatives is partly to blame.
According to Nielsen Sales Research and statistics, plant-based milk has surged 9% over the last 12 months-comprising a whopping 15% of total milk sales.
Megan Hambleton, a Beverage analyst with Mintel writes:
“The healthy positioning and messaging leveraged by non-dairy brands have made an impression on consumers who purchase both dairy and non-dairy milk.”
What are your favorite non-dairy, plant-based milk offerings?
Follow iHeartVegans on Facebook