DuPont Nutrition & Health and HealthFocus International conducted a research in which they studied the eating habits of 1000 U.S. consumers and it was found that 52% are consuming more plant-based alternatives. The number goes up to 65% if you consider worldwide. Flexitarianism is a term used to describe a diet which includes mostly vegetarian foods and fewer animal products.
The consumers not only are consuming more vegan food, but almost 60% of them were certain or at least hoped that the diet change is permanent.
The participants were split into six consumer groups -Health Helpers, Weight Strugglers, HealthWise, Taste Driven, Good Life, and Just Food. Almost everybody was convinced that a flexitarian diet made them feel healthier.
“There is a bright immediate future for this megatrend,” said Greg Paul, marketing leader for the beverage industry at DuPont Nutrition & Health. “There is a seismic shift occurring in eating habits globally, creating a significant market opportunity. Most important, our research reveals that for most consumers, this has moved beyond experimentation into a permanent change brought on by health, lifestyle and social factors.”
The study adds to the growing number of studies showing how consumer eating habits are shifting in the U.S. and other countries. Experts predict the vegan market to hit $6.5 billion by 2026.
DuPont Nutrition & Health mentioned in a recent report that consumer tastes are clearly shifting towards vegan options.
“People are motivated to alter their diets to include more plant-based foods because they believe it will enhance their overall wellness, provide specific health benefits and help the environment,” Mark Cornthwaite, Marketing Manager, DuPont Nutrition & Health, said in a statement. The new report notes that health was the main motivator for eating meat alternatives in 2018. Ninety-six percent of respondents said it was either “important or very important,” and, according to the report, overall health was followed by “heart health (63 percent), illness prevention (60 percent), and a longer lifespan (59 percent).”
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