KFC made this announcement at the perfect time as many people nationwide are kicking off this new year with Veganuary.
Starting January 2, the fast-food giant will offer its plant-based burger across all 900 UK branches. Another good news is that the burger will also include the original recipe flavour as created by Colonel back in 1952.
This ethical beauty is totally worth it despite its high price set at £3.99 excluding the sides. The burger comes with a bespoke Quorn fillet served with vegan mayonnaise and crisp iceberg lettuce, all within a soft-glazed bun.
The trial phrase exceeded the expectations with demand for the plant-based offering reaching over 500%.
Ira Dubinsky, from KFC UK and Ireland, said: “The Colonel was all about welcoming everyone to his table – now vegans, flexitarians and our fried chicken fans can all enjoy the taste of our Original Recipe together. We’ve worked hard to perfect the flavour and make a Vegan Burger the Colonel would be proud of. It’s the flavour of KFC, just with zero chicken.”
The vegan offering even got a thumbs up from the animal rights group Peta. Dawn Carr, Director of Vegan Corporate Projects at PETA said: “We are delighted to have played a part in KFC’s journey to bring quick, affordable, vegan options to a new audience. There is no doubt this vegan burger will be a huge hit with the skyrocketing numbers of vegans, vegetarians, and flexitarians around the UK. Clucking marvellous!”
Follow iHeartVegans on Facebook