Guinness Invests £16 Million In Attempt To Stop Plastic Packaging

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Guinness expects to reduce the use of plastic by 400 tonnes every year.

The beer giant has invested £16 million in a plan to scrap the use of plastic from all its products.

The beverage company Diego, the owner of Guinness, started an initiative to substitute plastic shrink wrap and ring carriers with a 100 percent recyclable and biodegradable cardboard on its beer multipacks.

The new packaging is expected to be available as early as August in Ireland and will reach the international markets by 2020.

According to the Belfast Telegraph, Country Director of Diageo Ireland, Oliver Loomes, said: “Managing our environmental impact is important for the planet and the financial sustainability of our business.

“For 260 years Guinness has played a vital role in the communities around us… We already have one of the most sustainable breweries in the world at St James’s Gate and we are now leading the way in sustainable packaging. This is good news for the environment and for our brand.”

Guinness revealed last year that all forms of beers including draft, cans, and bottles are vegan as it had incorporated a new filtration system that was vegan-friendly.

 

 

 

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