A multi-vitamin company, WeAreFeel, is offering £2000 to five meat eaters as an incentive to adopt a plant-based diet for 3 months.
The company is conducting a study to find out the impact of a plant-based diet on a person’s nutrition levels and how a multi-vitamin could help counter any potential deficiencies a vegan diet could cause.
The participants are required to sign a legal contract promising to abide by a plant-based diet plan provided by the company over the course of 3 months.
The company will also be conducting weekly finger blood prick tests to measure and track the nutrient and mineral levels in each participant.
“The vitamins and minerals tested in the study will include B12, vitamin C, Iron, Folate, Iodine and vitamin D – things that can often drop below the recommended level for people following a vegan diet,” said the company.
“We’ll be selecting the five successful candidates on November 11, with hopes of starting the study at the beginning of December.”
“Applicants must be aged 18 to 60 years old, have no underlying health conditions, such as diabetes, obesity or hyperthyroidism, and have eaten a meat diet consistently for at least six months prior.”
WeAreFeel founder, Boris Hodakel, added: “The development of our products is the most important thing to us as a business and brand.”
“These tests have been planned for a while, and after turning vegan recently myself, I can’t wait to see the findings.”
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