Belgium has launched a month-long vegan campaign called Try Vegan encouraging people to embrace veganism.
The campaign started in April and offers people recipes, giveaways, benefits of veganism and tips in making the transition as easy as possible.
The country is no stranger to a vegan lifestyle which has been shifting towards a plant-based diet for a while now. In 2017, Belgium reformed its nutritional guidelines, putting meat under the category of junk food.
In January, the region of Flander, Belgium put an end to the halal and kosher slaughtering practices because of animal welfare concerns.
Interestingly, traffic lights in Brussels show the “stop meat” text under the red lights and “go vegan” text under the green lights causing people to think about their dietary choices.
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